About the company

At AccelIQ Digital, the focus is to bridge the gap between technology and business operations to accelerate business growth and efficiencies by developing intelligent data strategies and advanced AI solutions.

Our distinguishing factor is the effective integration of local insights and global perspectives into technology solutions and business strategies.  We operate with a network of experienced advisors and technologists across diverse geographic regions, including the USA, Europe, Brazil, and Asia.

We are your on-demand, hands-on partners in digital innovation with a specialized focus on AI/ML development and implementation to drive business growth and efficiency.

Our flagship product, Excelinsight AI, transforms financial analysis into proactive, data-driven insights by automating data cleaning, consolidation, and reporting. It empowers small to mid-market businesses looking to streamline financial operations and improve data-informed decision-making to achieve compliance and growth without requiring IT involvement.

EXPERIENCED TECHNOLOGY ENGINEERS & PROFESSIONALS 

SENIOR GLOBAL C-LEVEL EXECUTIVES / OWNERS & BUSINESS ADVISORS  

GLOBAL INNOVATION EXPERTS

ARIANA SMETANA,

CEO/Founder (USA)

 

An experienced global leader with over 20+ years of corporate careers in PWC in London, UK, Continental Airlines, Shell Oil in Houston, USA, and the founder of AccelIQ Digital.  My firm specializes in bridging the gap between cutting-edge AI technology and practical business outcomes.
My passion is helping SMBs, and mid-market companies transform their operations, unlock new revenue streams, and future-proof their businesses using AI solutions.

Certified in Digital Transformation, AI Strategy, and Product Strategy with the KELLOGG School of Management.  I am a perpetual learner with a passion for AI transformation, where I excel in combining data, emerging technology, and product strategy to drive impactful development.

My evolution from an economist and corporate leader to a successful serial entrepreneur combines creative and technical realms, reflecting my adaptability, growth mindset, and agile leadership.

A sought-after speaker and educator on Data and AI topics that discuss business growth with advanced technologies and frameworks for value creation with innovation.

UMA R. WELINGKAR,

Senior Product Officer (USA)

A seasoned product strategy and operations executive ensuring B2B SaaS companies scale with clarity, efficiency, and confidence. Held leadership roles at Infor, Oracle, Avalara, and 3VR, and I’ve led global product portfolios and driven customer-centric innovation, AI adoption, customer engagement.

Provided an operational excellence and M&A execution while boosting revenue by 15%, improving efficiency by 40%, and modernizing half of a $1B customer base.

I am a part of scaling SaaS companies as a fractional CPO and strategic advisor, providing proven frameworks for product planning, portfolio management, team development, and customer-led growth. Guiding evolving demands of AI-first product leadership- where strategic insight, technical fluency, and ethical responsibility converge.

I’ve applied these capabilities across diverse industries, including B2B SaaS, SMB and enterprise software in Healthtech, GovTech, manufacturing, financial services, telecommunications, retail, and the public sector.

DR. KRUTI LEHENBAUER,

Data Scientist, Business Growth Advisor (USA)

In my extensive 20+ years of experience as an educator, economist, statistician, & data consultant, I have guided over 25 doctoral students, led 17 capstone projects for executive MBA students, and authored seven technical books and 25+ journal articles.

With a data-driven approach, I provide business-focused statistical models and insights that address business strategy, governance and policy issues, and global market changes.

Guided AI/digital transformation and compliance testing for banking, financial, education, and healthcare companies, as well as institutional economic impacts, employee engagement, and qualitative/quantitative management objectives.

 

DAVOR GOJKOVIC,

AI/ML Development  (USA/Canada)

I am a senior Full-Stack/AI engineer with 10+ years building production SaaS on AWS across NestJS/TypeScript, React/Next.js, and Python.  Excelling in AI Engineering in SaaS and Serverless Cloud, End-to-End Microservice & LLM Integration.

I lead cross-functional delivery from roadmap to production, owning architecture, code quality, and operations.

I’ve built event-driven microservices and real-time features over WebSockets, implemented multi-tenant data models and secure file pipelines, integrated LLMs and knowledge graphs for NLP, and customized computer-vision models across web and mobile clients.

I have shipped real-time microservices and LLM-powered features for HR-tech (Fribl), HealthTech computer vision (Iplena.ai), and collaboration (Collaboard), owning architecture, quality, and CI/CD.

As Excelinsight’s development lead, I drive performance, scalability, and a clean user experience from data ingestion to narrative analytics while partnering cross-functionally to deliver high-impact releases.

GUILHERME ROCHA,

Fin Tech Data Innovation (Brazil)

I help build innovative solutions to empower a meaningful corporate change with strategic know-how and by connecting the relevant innovation resources worldwide. I create the opportunities to build or partner with resources to accelerate time to market, help revenue growth and provide investment to scale business. Certified Digital Transformation specialist from the KELLOGG School of Management, USA.

As an entrepreneurial executive, I founded System Marketing in 1998, System Interact in 2003, and Deep Center in 2017. Also, a QIBRAS co-founder – a Data Quality and Data Management Association in partnership with MIT. Formerly a Quality Director at IAIQD – International Association for Information and a past Accenture consultant. In 2011, Awarded the MIT Trophy in Recognition of Outstanding Contribution to Brazil Information Quality.

Sought speaker on Data and AI topics that discuss the business impact of advanced technologies and frameworks for value creation with innovation.

ADA LEWIS, EPC

Industrial Project Innovation (USA)

I have earned a reputation for my ability to lead negotiations successfully and communicate across continents and conference tables in matrix organizations. Have 30 years of experience in the development and execution of major projects worldwide with EAC up to $20B USD working for Total Energies, Shell Oil, GE Energy, and ABB.

I have extensive experience in identifying project risks, engaging and managing stakeholders in fast-paced environments, developing strategic planning and
project controls while sustaining high safety performance, maintaining quality standards, and minimizing corporate costs and liability.

I hold a BA in Civil Engineering with an emphasis in Construction, a Master’s in Health, Safety, and Environmental Engineering, and a MasterCertificate in Commercial & Government Contract Management from Villanova University (Pennsylvania, USA).

ROBSON BESSA, MSc.,

Financial Governance Innovation (Brazil)

With over 20 years of executive experience in Brazil and in the USA, I’ve led several projects related to growth strategy and sustainability, startup of new operations, M&A, financial restructuring, and operational turnarounds.

I focus on designing and applying strategies that redirect businesses through agile, digital transformation, change management and ESG initiatives with financial viability and sustainability. I also serve as the Chairman of the board.

Former Professor for the Continued Education Program at EAESP/FGV. I hold a Master of Sciences in Accounting from FECAP, an MBA from the University of São Paulo and a Digital Transformation specialist certificate from the KELLOGG School of Management, USA.

BHAGI AGRAWAL, 

FinTech /Change Mgt (Emirates)

I have provided an enterprise-wide Change Management and Digital Transformation strategy for a multi-business unit through:

  • Performance management frameworks
  • Digital transformation frameworks
  • Cost optimization
  • Leading the Change Management

Utilized the PROSCI model to initiate Communication plans and Key Stakeholder engagement for Change Readiness and Change Impact assessments.

I have led a robust Training Strategy for employees’ smooth transition adoption, implemented Change Management Strategy for approx. 20K people for the largest ERP implementation across diverse businesses. I hold a Digital Transformation specialist certificate from the KELLOGG School of Management.