What is Innovation?

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To be successful in business, your company needs to innovate. Innovation isn’t just a buzzword; it’s something that can help your business grow and thrive. If you want to know more about innovation, read our guide below!

Innovation is a change in the way things are done. Innovation is not just about technology, it’s not just about new products and services, and it’s not just about new markets. Innovation can be found in any domain of human activity.

Innovation happens when someone sees a problem and comes up with an idea that solves the problem better than before or creates something completely new. This could mean changing how things are made (e.g., 3D printing), who gets access to them (e.g., Amazon), how they’re used (e.g., Uber), where they’re used (e.g., Airbnb) or even what people want from them (e.g., Facebook).

Why Innovation?

importance of innovation and how it relates to their company’s success.

To start with, innovation is all about staying ahead of the competition. Companies need to constantly evaluate their current business processes and offerings compared to those offered by their competitors and make any necessary changes or upgrades based on new information gathered from customers, industry experts or competitors themselves.

Innovation also requires companies looking for new ways of doing things that can help them stay competitive in an increasingly crowded marketplace while also making sure they continue meeting customer needs as well as possible by creating new products, services and processes that meet those needs more accurately than ever before (which will hopefully lead people back again!).

Innovation Management

Innovation management is a discipline that aims to align an organization’s resources with its strategic objectives. The role of innovation managers is to identify opportunities for innovation and create new products, services and business models in order to achieve growth for their organizations.

To do this, you need to understand what causes innovation projects to fail or succeed.

The Role of Creativity in Innovation

Let’s consider creativity. Creativity is important, but it’s not all that’s needed for innovation.

No one can create from nothing; they must work with existing ideas and concepts to build something brand new. The act of creation is an ongoing process that involves many people and many steps, including:

  • conceptualizing ideas for new products or services;
  • refining those ideas into a prototype;
  • testing prototypes (real-world validation);
  • scaling up production based on test results;
  • marketing your new product or service to consumers.

Innovation Strategy

Innovation strategy is the process of thinking about and planning a course of action in order to achieve an objective. It is not just about what you do; it’s also about how you do it. It’s about how you will win, rather than just the fact that you have won.

Innovation strategy is often focused on beating your competitors, but as we know from experience, there are many ways to succeed at innovation: winning over customers by offering them something better than their competitors; developing products or services that are different in some way (for example by being more convenient or cheaper); changing perceptions; creating new markets or even disrupting existing ones; becoming an expert in a particular area; improving efficiency or reducing cost for some aspect of the business; increasing market share over time through consistent performance against targets (and so on)

Innovation Maturity Level Assessment

The maturity level of an organization is determined by their ability to see innovation as a business strategy. One way to measure this is through the use of a maturity model. There are four levels:

  • Being Innovative: This is where you may have some good ideas but there’s not much thought put into them and they don’t last long.
  • Exploring Innovation: Now we’re getting somewhere! You’re starting to plan out how you can make your ideas work, but it still feels more like something you do because you want to than because it’s necessary for your business.
  • Investing in Innovation: Yay! You’ve decided that investing time into making sure your company stays at the forefront of what’s new and exciting is worth it, even if it means spending some money on it (and I hope it does!).
  • Engaging with Innovation: You’ve done all this stuff before? Great! Now let’s take things up a notch by making sure that everyone knows about what we’re doing so we can get even more people involved with our innovation culture and help them succeed too.

Innovation Process Management and Types of Innovation Process

Innovation process management is the process of making the innovation happen. There are many types of innovation processes, with open and closed being the most common.

Open Innovation is an approach where companies seek ideas from external sources (such as universities or other businesses) rather than trying to develop all their new ideas in-house. Closed Innovation is when a company seeks out internal sources for new ideas, such as employees’ suggestions or company R&D departments.

Challenges of Innovation Management

It’s easy to see the benefits of innovation management, but it’s not always easy to implement. In fact, many companies fail at innovation management because they don’t take into account the unique challenges involved. Here are a few important things you should keep in mind:

  • The risk of failure is high—failure is an essential part of learning and growing as an organization. It’s important to remember that even if you’re not able to successfully execute on your innovative ideas today, there will be time later on when you have the right team in place and enough funding available. This can be frustrating for employees who want immediate results from their work (and understandably so), but it’s important not to let this get in the way of long-term goals or make decisions based on immediate needs rather than strategic ones.
  • A good idea isn’t always enough—there are many examples where people thought they had a great idea until they took some time away from their desks and did some real research into what other people were doing around them….

Innovation is What Makes Businesses Successful

Innovation is a critical component of business success. It’s the process by which companies solve problems and improve their performance in order to remain competitive, profitable, and sustainable over time. Innovation isn’t just about new products; it involves understanding how your customers use your existing offerings, finding ways to make those offerings more appealing and useful for them, then making changes based on what you learn from feedback and observation.

Innovation is often misunderstood as something that happens only when you’re developing something completely new—but that’s not accurate; innovation can also happen when you take an existing product or service and find ways to make it better through upgrades or modifications. To help illustrate this point further: imagine if Apple had stopped at creating the iPhone XS Max—because while they’d have created an impressive piece of technology with multiple features like Face ID and wireless charging capabilities…it wouldn’t mean much if no one could afford it!


Innovation is the key to business success. It’s important for companies to understand their innovation strategy and what role creativity plays in that process. Innovation can be a daunting task, but there are ways to make it easier on yourself by using tools like an innovation maturity level assessment or an innovation process management system.